PROFILE
Creative and results‑driven Visual Merchandising professional with 8+ years of experience shaping brand storytelling, in‑store experiences, and digital content for leading retail and lifestyle brands. Skilled at bridging the gap between visual design and marketing strategy to drive customer engagement, product performance, and team performance. Proven success partnering with corporate teams, leading visual direction for flagship locations, and conceptualizing impactful seasonal floorsets. Passionate about expanding into brand‑level creative, e‑commerce merchandising, or hybrid marketing roles.
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PHILADELPHIA, PA
EDUCATION
RADFORD UNIVERSITY | AUGUST 2014 - MAY 2018
Major in Design, Concentration in Merchandising with a
Minor in Marketing
EXPERIENCE
URBAN OUTFITTERS
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FLAGSHIP ASSISTANT VISUAL MERCHANDISING MANAGER
CURRENT | PHILADELPHIA PA
High Profile - Walnut St location
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VISUAL MERCHANDISING MANAGER
SEPTEMBER 2O22 - FEBRUARY 2024 | MIAMI BEACH FL
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VISUAL MERCHANDISING MANAGER
SEPTEMBER 2O22 - SEPTEMBER 2023 | JACKSONVILLE FL
High volume - led an entirely new team to surpass the store's forecasted goal by earning $101,000 and be top 10 in the company.
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ASSISTANT MANAGER
APRIL 2021 - SEPTEMBER 2O22 | Orlando FL
Visually focused position at a high volume and high profile location
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KEYHOLDER
DECEMBER 2019 - APRIL 2021 | Princeton NJ
FREE PEOPLE
MARCH 2019- DECEMBER 2019 | Princeton NJ
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STYLIST
AUGUST 2018 - MARCH 2019 | Princeton NJ
ECOMMERCE MERCHANDISER & SOCIAL MEDIA MANAGER
D MONACO DESIGNS | MAY 2017 - AUGUST 2018
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E-Commerce Manager - Responsible for merchandising the website, updating the store's inventory, creating and posting daily content for Social Media accounts using Shopify, Lightspeed, Hootsuite, Google
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Analytics and other platforms.
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Buying assistant.
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Email Marketing Specialist.
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Giving enhanced customer service by interacting with customers online and in store.
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Responsible for opening and closing the storefront.
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Merchandising in store as well as placing new products.
WEBMASTER & PUBLIC RELATIONS
DELTA ZETA SORORITY, RADFORD UNIVERSITY | JANUARY 2016 - MAY 2018
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Developed a social media strategy to increase the following of the sorority's website's
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Update website's with events and information
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Created digital ads, flyers, and graphics for the sorority's event
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Collaborated with other greek organizations for all of the philanthropy events per semester regarding marketing and awareness for the campus and student body
SKILLS
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Microsoft Word, Excel, Powerpoint
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Social Media Strategy
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Marketing
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Web Content Development
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Styling
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Wordpress
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Adobe Photoshop, Illustrator, InDesign
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Team Management
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Project Management
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Photo Editing
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Visual Merchandising
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Customer Service
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Facebook Business Manager Shopify, Lightspeed, and other similar platforms
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Training and Development