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EDUCATION

RADFORD UNIVERSITY | AUGUST 2014 - MAY 2018

BACHELOR OF SCIENCE

Major in Design, Concentration in Merchandising with a

Minor in Marketing

CORNELL UNIVERSITY | DECEMBER 2020

Digital Marketing Certification

GOOGLE CERTIFICATION | CURRENT

E-Commerce and Digital Marketing

EXPERIENCE

VISUAL MERCHANDISING MANAGER

URBAN OUTFITTERS | SEPTEMBER 2O22 - PRESENT

  • Oversee and manage visual direction of display and merchandising process from planning through execution to meet company expectations, budgets, and timeline

  • Assess store business using company reporting tools to identify department and global opportunities for the store; takes smart visual risks with measurable results to maximize sales and impact customer experience

  • Drive an effective shipment and omni process to prioritize getting product to the customer

  • Absorb all responsibilities of a Display Artist to execute display directive in a high volume space (largest sq ft Urban Outfitters in FL)

  • Led a new team to exceed LY sales goal by thousands, making $101,000 on Black Friday

  • Training external Visual Merchandiser hires for the company

  • Monitor and analyze KPI's to drive a successful business in store, comparing current in store trends to the company’s e-commerce website

 

ASSISTANT STORE MANAGER

URBAN OUTFITTERS | APRIL 2021 - SEPTEMBER 2O22

Visual based AM responsibilities includes:

  • Update mannequins on a weekly basis and push out new arrivals according to Floorset directive and prior weekly sales reports

  • Work with the Visual Merchandiser and Store Brand Leader to execute seasonal Floorset visually merchandising according to directive, having ownership over product placement, and editing with new arrivals to maximize sales and impact customer experience

  • ​Opening and closing operations

  • Recruit, hire, and develop a productive store team based on company policy and procedure

  • Maintain store staffing requirements to support forecasted sales and payroll budget

  • Recognize and develop individuals for advancement within the company

KEYHOLDER

URBAN OUTFITTERS | DECEMBER 2019 - APRIL 2021

Keyholder position includes:

  • Opening and closing the store

  • Overseeing operational/merchandising to drive top-line sales growth and profitability of operating units

  • Manage assigned department (housewares and women's accessories), and responsible for processing shipment and merchandising new products

  • Direct and manage the selling, service, and operations of designated departments to achieve an engaging and inspiring store environment

  • Provide exceptional customer service by engaging with customers as well as encouraging and guiding sales team to give customers the best experience possible.

  • Being a team player, supervising staff, provide training for new employees, and oversee sales team to develop and enhance the culture of the team. Act as a resource to the team to ensure they are properly executing assigned responsibilities

SENIOR STYLIST

FREE PEOPLE | MARCH 2019- DECEMBER 2019

STYLIST

FREE PEOPLE | AUGUST 2018 - MARCH 2019

SOCIAL MEDIA MARKETER & KEY HOLDER

D MONACO DESIGNS | MAY 2017 - AUGUST 2018

  • E-Commerce Manager - Responsible for merchandising the website, updating the store's inventory, creating and posting daily content for Social Media accounts using Shopify, Lightspeed, Hootsuite, Google

  • Analytics and other platforms. 

  • Buying assistant.

  • Email Marketing Specialist.

  • Giving enhanced customer service by interacting with customers online and in store.

  • Responsible for opening and closing the storefront.

  • Merchandising in store as well as placing new products.

WEBMASTER & PUBLIC RELATIONS

DELTA ZETA SORORITY, RADFORD UNIVERSITY | JANUARY 2016 - MAY 2018

  • Developed a social media strategy to increase the following of the sorority's website's

  • Update website's with events and information

  • Created digital ads, flyers, and graphics for the sorority's events

  • Collaborated with other greek organizations for all of the philanthropy events per semester regarding marketing and awareness for the campus and student body

SKILLS

  • Microsoft Word, Excel, Powerpoint

  • Social Media Strategy

  • Marketing

  • Web Content Development

  • Leadership

  • Wordpress

  • Adobe Photoshop, Illustrator, InDesign

  • Team Management

  • Project Management

  • Photo Editing

  • Visual Merchandising

  • Customer Service

  • Facebook Business Manager Shopify, Lightspeed, and other similar platforms

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